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Public awareness of the link between alcohol and cancer is rising again in the United States. A new Annenberg Public Policy Center survey finds that 58% of American adults recognise that regularly drinking alcohol increases cancer risk, up five percentage points since February 2026. However, 42% remain uncertain or do not recognise the connection, highlighting the continuing need for clear public health communication about alcohol's cancer risks.

A new study published in the European Journal of Public Health found that people who know alcohol can cause cancer are more likely to support stronger alcohol policies, especially measures on pricing, availability and point of sale regulation. The research covered 3,620 respondents in Bulgaria, Ireland, Latvia, Slovakia and Spain, and points to public awareness as an important factor in building support for more effective alcohol control.