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Public awareness of the link between alcohol and cancer is rising again in the United States. A new Annenberg Public Policy Center survey finds that 58% of American adults recognise that regularly drinking alcohol increases cancer risk, up five percentage points since February 2026. However, 42% remain uncertain or do not recognise the connection, highlighting the continuing need for clear public health communication about alcohol's cancer risks.

A new Irish study found that almost one-third of surveyed adults had already noticed alcohol health warning labels appearing on products before the legal requirement takes effect in 2028. Among those who had seen the labels, many reported that they provided information about alcohol-related risks, prompted reflection about health effects, or influenced purchasing decisions. The study also found that wider media exposure to alcohol-and-cancer messages was strongly associated w